Meet the Founders
Brittany and Jessica are longtime friends in life and motherhood. They founded LifeBrite Active with the simple goal of creating eye-catching apparel that values function over fashion. With the mindset of all neon, all the time, the mission is for all #LiveLifeBrite enthusiasts to stand out in the crowd.
About Us
LifeBrite Active was founded in 2021 with the goal of creating an eCommerce retail brand that values function over fashion with high visibility at the tippy top of our priorities. Our mission was to increase visibility for our littles in and around water. We're incredibly proud of what we've accomplished and are beyond grateful to have seen both consumers and retailers embrace our mission of offering swim-safe color options for swimwear. It's heartening to know there are now so many companies that share our vision--proving the value of this important cause.
While this chapter has come to a close for LifeBrite Active, we remain hopeful that the momentum we helped build will continue to grow. Thank you for your unwavering support and for believing in our mission.
Always remember to dress the BRIGHT and keep them in SIGHT, for safety's sake.
Our Mission
Jessica and Brittany created LifeBrite Active to be more than just “another eCommerce business.” A big chunk of our mission was to educate our customers on the importance of visibility during high-energy activities. When researching which of these activities seemed to overlook this function most, we kept circling back to swimming, more specifically, swimmer safety. Every year in the United States there are an estimated: 3,960 fatal unintentional drownings. If you include boating-related drowning—that is an average of 11 drowning deaths per day. Accidental drowning is a leading cause of death for children under the age of 5, in fact, more children ages 1–4 die from drowning in America than any other cause of death apart from birth defects. For children ages 1–14, drowning is the second leading cause of unintentional injury death after motor vehicle crashes. When a child or adult swimmer is missing, every second counts and visibility is critical. Studies have shown that colors such as blue, black, and other cool-toned colors are hard to distinguish underwater and can often be mistaken for a shadow, a rock, or even sunken foliage. On the other hand, neon colors such as fluorescent green, yellow, pink and orange are most distinguishable. For this reason we made it our goal to use our platform to spread awareness and give back to our community by way of scholarships toward ISR Self-Rescue® Survival Swimming courses, and advocacy for swim safety. A portion of the profits from our LifeBrite Active sales went towards this mission.
What is ISR?
To learn more about the ISR Self-Rescue Survival Swimming courses we're so passionate about, and to find a provider near you.
Why Swim Lessons?
LifeBrite Active is a Florida based company. Co-founders Jessica and Brittany have grown up swimming at the local aquatic centers, surfing the surrounding beaches, boating the lakes and springs, and lobstering and scalloping in our intercoastal waterways. Raising our children in Central Florida has given us a heightened sense of responsibility in and around water, and we actively pursue ways to keep our children safe. The statistics for unintentional drownings in the state of Florida are staggering. Collectively throughout 2017-2019, Florida ranked highest in the nation for pediatric drownings age 1-4. Florida ranked 4th for adults age 18+, and 5th in the country for drownings age 0-17. And with first responder friends and family members' accounts of an undeniable uptick in drownings within the county that we live, we felt it was time to take action.
If drowning prevention requires a multi-layered approach including a combination of supervision, barriers and emergency preparedness, how could a couple of "helicopter moms" contribute to this epidemic we’ve been witnessing? We believed our contribution came in the form of education. Supervision is made easier by dressing children in brightly colored and easily distinguished clothing. This is an aspect of swim safety that has been overlooked for far too long, and one we hoped to bring awareness of through our brand. Our approach to overall water safety education was encouraged through our social media efforts and partnerships with local aquatic safety programs such as the ISR Self-Rescue® Survival Swimming course. This is why we chose to donate a percentage of our profits to provide swim class scholarships to underprivileged youth. Each sale helped get us one step closer to the ultimate goal of "Not one more drowning."