LifeBrite Active was founded in 2021 as a purpose-driven apparel company. Our mission is to create clothing that increases visibility to aid with supervision, and educate others on how dressing BRITE can improve safety.
#livelifebrite in highly-visible swimwear and apparel for the whole family.
A percentage of each sale is reinvested into our community by way of swim lesson scholarships. Every transaction gets us closer to our goal of ending unintentional drownings.
In a world filled with distractions and fast-paced living, ensuring our safety is of paramount importance. Wearing bright, high-contrast clothing can increase your safety in many situations --here's how:
Blue swimsuits – they're a staple in many swimwear collections. But have you ever paused to consider the hidden dangers that might be lurking beneath that serene hue?
Blue is a beautiful color, but it might not be the best choice when it comes to visibility in crowded swimming areas. Imagine a sea of blue-clad kids against the...
